Wine Business Concentration
Where Wine Meets Business
Behind every successful vineyard and winery are the business decisions that bring great wines to market. The Wine Business concentration prepares you to navigate the business side of the wine industry through hands-on learning in marketing, finance, strategic planning and management.
You’ll explore consumer behavior, branding, packaging and industry regulations while building the knowledge and practical skills to manage operations, connect wines with consumers and create opportunities across the global wine industry.
What You’ll Take Away
- The knowledge and skills to develop marketing strategies, understand consumer behavior and create brands that connect wines with customers in a competitive marketplace.
- Hands-on experience in financial planning, business operations and strategic decision-making enabling you to manage the financial and operational challenges facing vineyards and wineries.
- A broad understanding in business practices, regulations and management strategies that shape the wine industry.
Explore the Curriculum
See how hands-on coursework in crop production, agronomy and plant science prepares you to solve real-world agricultural challenges.
Chat With an Advisor
Have questions about the concentration or want to discuss how it fits your goals? Our academic advisors are here to help you explore the program.