Event Planning and Management Concentration
From Vision to Experience
Great events begin with an idea, but bringing them to life requires strategy, creativity and thoughtful execution.
The event planning and management concentration prepares you to design and lead experiences ranging from festivals, celebrations and sporting events to conventions, meetings and international events. Through hands-on learning in experience design, marketing, planning and management, you’ll develop the skills to create engaging experiences for diverse audiences and communities.
What You’ll Take Away
- The creative and strategic skills to take events from concept to completion through experience design, planning, marketing, implementation and evaluation.
- Hands-on experience managing the people, partnerships and details behind events while designing meaningful experiences for diverse audiences and communities.
- A strong foundation to lead events across corporate, nonprofit, sport, entertainment, community and international settings.
Explore the Curriculum
Explore the courses that prepare you to take events from creative concept through planning, execution and evaluation.
Chat With an Advisor
Have questions about the concentration or want to discuss how it fits your goals? Our academic advisors are here to help you explore the program.