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Concentrations

Find Your Place in the Experience Industry

Shape your education around the experiences you want to create. Explore three concentrations spanning event planning, sport and recreation, and tourism and hospitality while building the creative, strategic and leadership skills to turn your interests into a meaningful career.

Event Planning and Management

Turn creative ideas into memorable experiences through hands-on learning in event design, strategic planning, marketing and management. Build the skills to create and lead everything from festivals and celebrations to conferences, sporting events and community gatherings.

Start Creating

Sport and Recreation Management

Explore how sport and recreation bring people together, promote healthy lifestyles and strengthen communities. Build hands-on skills in leadership, marketing and program management while preparing for opportunities in athletics, outdoor recreation, youth programs and nonprofit organizations.

Explore Sport and Recreation Management

A student shakes hand with a student athlete following a soccer match.

Tourism, Hospitality and Destination Management

Discover how memorable travel and hospitality experiences connect people with places. Gain hands-on knowledge in tourism planning, resort operations, destination marketing and guest experience while preparing to help create thriving destinations and communities.

Start Your Discovery

Experience Industry Management students at the IMEX conference.

Student Life Outside the Classroom

There is a lot more to life as a Mustang.

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